Diane Dempsey Murray

DESCRIPTION: Medicaid Risk Adjustment Best Practices e-book, Behavioral Health bi-fold brochure & infographic, and Wellness Coaching flyer

SCOPE: E-book, brochure, and flyer

ROLE: Art direction, photo research, design, and production

DESCRIPTION: A five post social campaign highlighting the Fitbit and Rally brand partnership

SCOPE: One intro post followed by a four week campaign on Instagram, FB, Twitter, and LinkedIn

OBJECTIVES: Build brand awareness and drive engagement on Rally via Fitbit devices

TARGET AUDIENCE: Rally Members and Rally social media followers

RESULTS: Campaign received 20x more link clicks than similar Rally campaigns.

ROLE: Concept, art direction, design, photo-editing, and production

DESCRIPTION: The Rally Pass Campaign was an integrated thought leadership e-book and social campaign focused on holistic fitness benefits in the Medicare space to support demand generation for Rally Pass.

SCOPE: 16 page e-book, social campaign, and landing page

OBJECTIVES: Lead generation and awareness around Rally Pass

TARGET AUDIENCE: Health plan payers who offer Medicare benefits

ROLE: Concept, art direction, illustration, design, and production

DESCRIPTION: The Real Appeal Success Kit contains a weight scale, a food scale, blender, portion plate, resistance bands, and nutrition guides.

SCOPE: Design and production of exterior shipping box, interior product boxes, and nutrition guides.

ROLE: Concept, art direction, design, and production

DESCRIPTION: The Human Face of Big Data book and iPad app.

SCOPE: 224-page book, mailing carton, and iPad app

ROLE: Art direction, design, photo editing, project management, and production.

AWARDS: The iPad app was the winner of a People’s Choice Webby award.

DESCRIPTION: VMware Sales Briefcases

SCOPE: Creation of sales reference apps with interactive functionality utilizing Adobe DPS. Using existing wireframes, created new templates and final layouts from a variety of content including images, text & PDF documents, and web links.

TARGET AUDIENCE: VMware sales teams

ROLE: Design, photo-editing, and production

DESCRIPTION: Integrated marketing campaign to support the findings from the Real Appeal Three Year ROI Report.

SCOPE: E-book Report and Infographic

OBJECTIVES: Generate and nurture sales leads. Strengthen Real Appeal’s positioning as a leading science-backed program.

TARGET AUDIENCE: Brokers & Consultants, Employers

ROLE: Concept, art direction, design, and production

DESCRIPTION: The Sierra Club, an influential grassroots environmental organization, published these editorial pieces to help educate people on topics that included climate change, toxic tar sands, fish blenders, and coal.

SCOPE: 16 to 24 page magazines

ROLE: Concept, art direction, design, and production

DESCRIPTION: An integrated Rally branded Registration and Engagement Campaign that allowed benefit leaders and partners to promote Rally to employees. Campaign pieces were customizable including adding custom urls, registration codes, and company logo.

SCOPE: Navigation guide, digital display, emails, flyer, and poster

OBJECTIVES: Drive Rally registration and engagement

TARGET AUDIENCE TOOLKIT: Benefit leaders and partners

TARGET AUDIENCE CAMPAIGN: Rally eligible end users

ROLE: Concept, art direction, design, illustration, and production

DESCRIPTION: A selection of book projects

ROLE: Concept, art direction, design, photo research & photo editing, project management, and production

BOOKS:
Inside Tracks / Against All Odds Productions
224-page book about Robyn Davidson's solo trip across the Australian Desert.

Reflections / The EG Conference
160-page book and slipcase commemorating the EG Conference, an annual gathering for leading innovators.

Blue Planet Run / Against All Odds Productions
240-page book about the global water crisis.

DESCRIPTION: The two-volume Bar & Wine Guides feature a range of essential information about bartending, cocktail recipes, tools of the trade, origins of cocktails, and the history of wine.

ROLE: Concept, art direction, design, production, and project management

Years ago, I shot with a Holga, a Diana, and a 4 x 5 pinhole view camera. Using the Hipstamatic app on my iPhone, I can recreate the look and feel of those dreamlike images. Since I usually have my phone with me, it's been a natural way to document everyday life. To see more of these images, please visit my photography website:

DDM Photo Studio